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Florence So is a VJ, filmmaker and systems engineer based in Montreal, Québec. Florence graduated from Systems Design Engineering at the University of Waterloo, in 1998. Since 2005, under the alias of "VJ Pink Rubber Lady", Florence has been mixing images live, in real-time, for an eclectic spectrum of events: festivals, nightclubs, galleries, and concerts - both mainstream and underground. Her visuals incorporate an exploration of narrative elements, depicting themes of human behaviour and psychology. She attempts to push the boundaries of visual experimentation, and the relation to our experience of life as narrative.
Florence has been involved in many multi-disciplinary projects, including residencies at Societé des arts technologiques [SAT], in Montreal. She has also been producing videos since 2002. She was a recipient of the National Film Board of Canada's Filmmaker Assistance Program in 2003. Her videos have been exhibited in festivals, broadcast on television, and widely distributed online. She is also in charge of video production for Festival Accès Asie, an art and culture centre in Montreal. Currently, Florence is researching a new art form called Live Cinema, which she considers a hybrid of the visual languages of VJing and cinema.